We are looking for a highly motivated and results-driven Senior Performance Marketing Specialist with 5+ years of experience in B2B lead generation and performance marketing. The ideal candidate will have a proven track record of planning, executing, and optimizing paid media campaigns that drive qualified leads, pipeline growth, and revenue. The role requires strong expertise in PPC advertising, funnel optimization, analytics, and data-driven decision-making.

Plan, execute, and optimize B2B paid marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other performance marketing channels
Develop lead generation strategies to drive Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline growth
Conduct keyword research, audience segmentation, competitor analysis, and market research to identify growth opportunities
Manage and optimize campaign performance based on KPIs such as CPL, CPA, CTR, Conversion Rate, Lead Quality, and ROI
Collaborate with sales and marketing teams to align campaigns with target buyer personas and business objectives
Build, manage,



and optimize landing pages, lead funnels, and conversion paths to improve lead quality and conversion rates
Perform A/B testing on ad creatives, audiences, messaging, and landing pages to maximize campaign effectiveness
Utilize AI-powered marketing tools and automation platforms to improve campaign efficiency and performance
Monitor advertising budgets and ensure cost-effective lead acquisition
Prepare regular performance reports and provide actionable insights for continuous improvement
Support B2C lead generation campaigns when required and contribute to customer acquisition initiatives across multiple markets

Requirements
Minimum 5 years of experience managing B2B PPC and Performance Marketing campaigns.
Proven success in B2B Lead Generation, Demand Generation, and Pipeline Growth campaigns.
Robust expertise in Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platfor

📌 Senior Performance marketing Specialist (Chennai)
🏢 Foodhub
📍 Chennai