Business objectives • Identify, index and review market potential for
waterproofing products in Project Sales (Geography and Key Accounts) • Generate
leads through direct project site visits and various stakeholders like Project
Sales Officers, Applicators and Dealers • Conduct site inspection based on leads
and make proposals including sampling to convert sites • Focus on product mix
and ensure product addition in Basic Order Quantity (BOQ) of the site Technical
Assistance • Provide technical assistance pre and post sales at the project
sites related to waterproofing products • Undertake on-site sampling for
waterproofing products to build customer confidence Market Development •
Identify and engage with set of medium to large waterproofing applicators,
consultants etc. for the purpose of market expansion and upgradation • Build
long term relationship with the identified set of stakeholders through regular
product training and on-site assistance • Value Target for Waterproofing




Products in Project Sales • Minimum product level value targets • Stakeholder
level value targets • Product training plan compliance ~ 2 ~ Internal HR
Document-Strictly Confidential Asian Paints Ltd. • Brief about products and
systems with Specifiers and Consultants to generate business Training • Identify
and train Project Sales Applicators on practical application of waterproofing
products at regular intervals • Coordinate with Marketing function to send out
collaterals and relevant training material to the Applicators Market
Intelligence • Assist Marketing function in conducting product trials and
building inferences on APL product strength vis-à-vis products in the market •
Identify non-APL business stakeholders and take measures to convert to APL
account through product demonstration initiatives • Integrate with Research and
Technology function for current product development based on feedback of product
trends in the market

📌 EXECUTIVE N (Patna)
🏢 Asian Paints
📍 Patna