Job Requirements
1. Digital Marketing Strategy & Planning
Develop annual and quarterly digital marketing plans aligned with business objectives.
Create and manage the digital marketing calendar.
Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages.
Develop paid, owned, and earned media strategies.
Monitor campaign performance and generate actionable insights through dashboards and analytics.
Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.
2. Lead Generation & Performance Marketing
Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.
Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.
Optimize campaigns to improve lead quality and conversion rates.
Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Prospect conversion.
Deliver qualified leads that contribute to revenue growth.
3.



Marketing Automation & Lead Nurturing
Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms.
Build automated lead nurturing journeys and lead scoring frameworks.
Improve MQL-to-SQL conversion rates through targeted engagement programs.
Ensure seamless lead handoff and collaboration with sales teams.
Manage landing pages, customer data, campaign tracking, and marketing automation operations. [
4. Content Marketing & Campaign Management
Create and execute content-driven marketing campaigns.
Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content.
Create digital assets including emailers, banners, videos, infographics, and campaign creatives.
Develop personalized communication for key accounts and industry segments.
Ensure all marketing communications align with brand guidelines.
5. Website & E-commerce Management
Ma

📌 Marketing Manager- Digital (Bengaluru)
🏢 Titan
📍 Bengaluru