* Job Summary
As Associate Director, Entertainment Ad Sales (PRS Team), you will lead high
impact Ad product & Ad tech initiatives for the entertainment vertical. You will
act as a bridge between sales, ad product, ad operations, and leadership to roll
out new Ad offerings and enhance the features of existing offerings.

You will identify new ad tech related opportunities to scale up monetization,
pricing, packaging, and current format rollouts aligned with market needs and
internal capacity.

About the team

The Entertainment PRS (Product, Revenue & Strategy) function plays a critical
role in defining how we monetize Entertainment Content, package ad offerings,
optimize yield, and introduce innovative new ad offerings to stay ahead in the
market. We operate at the intersection of technology, product, and monetization,
driving programs that can scale up revenue and make Jiohotstar Entertainment
preferred destination for advertisers too.

* Key Responsibilities

* Drive high impact ad product launches (e.g. new ad formats, targeting, ad
experiences)





* Work with cross functional stakeholders (Sales, Product, Engineering, ad ops,
BI)

* Influence roadmap priorities by aligning stakeholders on objectives and
outcomes

* Coordinate with stakeholder teams to manage dependencies and ensure timely
execution

* Partner with sales teams to sell packaged propositions, custom solutions,
strategic deals and resolve teething tech issues

* Regularly communicate program updates, decisions, and risks to leadership
concisely and visually

* Coordinate pilot launches, A/B testing, feedback loops, and scale rollout.

* Skills & Attributes for success

* 5 to 8 years of experience in digital media, adtech, programmatic, or product
/ revenue / monetization roles.

* Hands on experience driving one or more of: ad product development, pricing &
packaging, programmatic monetization, yield management, new ad formats.

* Deep understanding of the advertising ecosystem (DSPs, SSPs, exchanges,
he

📌 Associate Director (Bengaluru)
🏢 JioStar
📍 Bengaluru