Job Title: Content Strategy and Activation + Senior Manager + Strategy & Consulting Global Network Song
Management Level: 07 - Senior Manager
Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices
Must have skills: Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation
Good to have skills: SEO, DCO, Social Listening, Influencer Marketing, Native Content Marketing, UGC Strategy

Job Summary

As a Content Strategy and Activation Senior Manager, you will be responsible for creating, owning, and driving the content strategy and activation agenda for the clients. Your typical day will involve working with the client team, analyzing consumer personas and market/competitors, and developing solutions to meet business requirements.

Roles & Responsibilities
- Define the overall content strategy and activation agenda for the client, in collaboration with the client team and other project stakeholders.




- Conduct research and analysis on consumer personas and market/competitors and develop and lead the content marketing strategy and execution across channels.
- Manage a team of brand strategists, content strategists, copywriters, content writers, graphic designers, and senior creative leaders to implement the strategy and deliver business outcomes for the client.
- Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts.
- Design and execute processes for DCO (Agile creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.
- Measure and report on the effectiveness of the content marketing programs.
- Define, implement, and optimize SEO strategies (on-page and off-page).
- Manage projects to plan,

📌 #ACN GN (Bengaluru)
🏢 Accenture
📍 Bengaluru