We’re Hiring: Head of Marketing – Defoy Group

Company:
Defoy Innovation Solutions Pvt. Ltd.

Location:
Srinagar, Jammu & Kashmir

Role Type:
Full-time | Leadership Position

Primary Focus:
Defoy Hotels & Resorts

Defoy Innovation Solutions Pvt. Ltd. is building an integrated hospitality and travel ecosystem from Kashmir.

We are looking for a
Head of Marketing who thinks and operates like a founder
—someone who can take complete ownership of the marketing function, build the team, define the strategy, execute aggressively, and remain accountable for measurable business results.

This is not a role for someone who only coordinates agencies, approves creatives, prepares presentations, or reports vanity metrics.

We need a leader who can independently build a powerful marketing engine that drives:
- Direct hotel bookings
- Qualified leads and conversions
- Brand awareness and preference
- Higher occupancy and stronger ADR
- Increased revenue from campaigns
- Content that translates into demand
- Long-term brand equity for Defoy





The initial and immediate responsibility will be to lead the complete marketing function for
Defoy Hotels & Resorts
. As the Defoy ecosystem expands, the selected candidate will gradually take charge of marketing across all Defoy ventures.

What You Will Own
- Develop and execute the complete marketing strategy for Defoy Hotels & Resorts.
- Take end-to-end ownership of brand, performance marketing, content, social media, partnerships, public relations, influencer marketing, CRM and customer acquisition.
- Build campaigns around hotel stays, resort experiences, events, weddings, corporate retreats and seasonal travel demand.
- Create a robust direct-booking strategy to reduce excessive dependence on OTAs.
- Work closely with sales, reservations, revenue management and hotel operations to convert marketing activity into revenue.
- Build and lead an internal marketing team comprising content, design, video, social media, performance marketing and

📌 Head of Marketing (Srinagar)
🏢 Defoy Innovation Solutions
📍 Srinagar