This role is for one of the Weekday's clients
Min Experience: 7+ years

Location: Gurugram, Haryana, India, Bengaluru, Karnataka, India

JobType: full-time

We are seeking a Senior Analytics Engineer with solid expertise in Google Analytics (GA4), clickstream tracking, and data integration. This role focuses on enabling advanced analytics by implementing tracking, exporting data, and integrating multiple data sources, especially within the Google Marketing Platform (GMP) ecosystem.

You will play a key role in ensuring robust analytics implementation, accurate data collection, and seamless data stitching across platforms to unlock business-driven use cases such as attribution, audience insights, and campaign performance optimization.

Requirements
Key Responsibilities
- Digital Analytics & Implementation
- Lead and manage GA4 implementation and enhancements across web and app properties
- Design and implement event tracking frameworks, tagging strategies, and data layers
- Maintain and update analytics instrumentation based on evolving business requirements
- Ensure data accuracy,



validation, and QA of tracking across platforms
- Data Integration & Engineering
- Export clickstream data from analytics platforms (GA4/Adobe Analytics or similar) for downstream usage
- Ingest and integrate data from GMP platforms such as Google Ads, Search Ads 360, Campaign Manager (CM360), and DV360
- Work on data stitching and merging clickstream data with marketing/media datasets
- Enable unified datasets for advanced analytics and reporting use cases
- Analytics Use Cases & Insights
- Support and build use cases leveraging enriched clickstream data, such as:
- Attribution and campaign performance analysis
- Audience segmentation and targeting
- Funnel and conversion optimization
- Collaborate with business, marketing, and analytics teams to translate requirements into actionable data solutions
- Data Quality & Governance
- Ensure data consistency and governance across analytics and

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