Overview
PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics and foresight expertise led by distributed global leadership team & principles.
As the footprint of these capabilities develops, a need for center-led support for servicing the business has critically emerged. PFUS, one of the core business sectors of PepsiCo is looking at continuously innovating its portfolio & growing revenue and to that end the BU seeks solid expertise and partnership with ICC. To meet this challenge, we are investing in a subject matter expert who will be in a position to manage projects & deliver tailored learnings to the BU.
This person will be expected to work with the BU & third party vendors like Zappi, Kantar, etc to deliver reporting, analytics and day-to-day customer support. This role will be based in Hyderabad and the candidate is expected to have extensive previous creative testing / brand health testing (quantitative consumer research), project management and analysis experience.
The role will be critical to increase the impact and efficiency of these capabilities by facilitating knowledge sharing and expertise across ICC and PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories.
Responsibilities
Functional Responsibilities:
Work on project-based report storytelling and recommendations – provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams in PFUS.
Build expertise in the ADA Creative & BBE Tools – methodology/interpretation and answer sector and BU questions and provide analytical support as needed
Present some report sections under the supervision of a manager to key stakeholders in the insights team + support Insights team /present the results to the cross-functional teams and business leaders where needed
Work closely with other Insights team members to lift and shift internal best practices.