Design and execute a digital marketing strategy that increases visibility, traffic, and engagement for the company’s web services and partner offerings through popular social media platforms, while implementing systematic follow-up to convert prospects into clients.

Key Responsibilities:

1. Social Media Promotion
- Develop and execute a multi-platform social media plan (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, and emerging platforms relevant to B2B).
- Create content calendars aligned with marketing campaigns, service launches, and industry events.
- Produce and post engaging, brand-aligned content:
- Short videos, service explainers, case study highlights.
- Industry insights, tips, and thought leadership articles.
- Partner service showcases with transparent CTAs.
- Monitor and engage with followers, responding promptly to inquiries and comments.
- Run targeted paid ad campaigns to increase reach among decision-makers in related industries.

2. Lead Generation & Prospect Follow-Up
- Integrate social media campaigns with the company’s website lead capture tools.




- Manage and segment leads in a CRM system (e.g., HubSpot, Zoho, Salesforce).
- Create and execute nurturing sequences via email, LinkedIn InMail, or other channels.
- Track prospect interactions and follow up consistently with relevant information and offers.
- Collaborate with sales to ensure timely conversion of qualified leads.

3. Performance Tracking & Reporting
- Set measurable KPIs: reach, engagement, clicks, leads generated, conversion rate.
- Use analytics tools (Google Analytics, platform-specific insights, CRM reports) to evaluate campaign effectiveness.
- Prepare monthly reports with recommendations for optimisation.

4. Partner Service Alignment
- Coordinate with partner companies for content approvals and service updates.
- Highlight partner capabilities in a way that supports the overall brand strategy.
- Ensure messaging remains consistent across all channels.

Skills & Experience Req

📌 Digital Marketing Specialist (Kalyan Nagar)
🏢 EN VI Global Tech Services
📍 Kalyan Nagar