This role focuses on the end-to-end execution of influencer campaigns, nurturing creator partnerships, and driving affiliate program performance. The ideal candidate will be detail-oriented, analytical, and passionate about leveraging influencer-led strategies to drive traffic, sales, and brand engagement.
Key Responsibilities :
Influencer Outreach and Relationship Management:
- Identify and build relationships with micro and macro influencers across beauty, fashion, and lifestyle segments.
- Negotiate collaborations, affiliate deals, and promotional activities with influencers.
- Ensure influencers adhere to Nykaa’s brand guidelines and campaign objectives.
Campaign Execution:
- Plan and execute affiliate-driven campaigns to drive traffic, sales, and customer acquisition.
- Track campaign progress, providing regular updates to stakeholders on performance metrics and insights.
Performance Analysis:
- Analyze data from affiliate and influencer campaigns to measure effectiveness.
- Identify areas of improvement and suggest strategies to optimize campaigns.
Collaboration and Coordination:
- Work closely with the marketing, content, and e-commerce teams to ensure seamless execution of campaigns.
- Coordinate with tech teams for affiliate platform management and issue resolution.
Market Research:
- Stay updated on industry trends, competitors’ affiliate programs, and emerging influencer opportunities.
Knowledge and Skill / Qualification Requirements :
- 1–4 years of experience in influencer marketing, or digital marketing.
- Understanding of affiliate marketing tools, platforms, and performance metrics.
- Excellent communication and negotiation skills.
- Data-driven mindset with the ability to interpret analytics.
- Passion for beauty, fashion, and lifestyle content is a plus.