About Us:
FYND Media are a forward-thinking performance programmatic division of M+C Saatchi Group company. Our mobile-native legacy gives us leaps ahead in the hyperconnected age and our data-centric, ROI-positive approach ensures we lead the industry. We are a multi-channel programmatic division specializing across omnichannel screens and upcoming formats such as audio and CTV.
What are we looking for?
- Reporting into the Senior Manager of Programmatic the candidate will work closely with the programmatic team based in the NA/EMEA/APAC office but will be fully responsible for supporting our global offices in driving programmatic growth in the region.
- Day-to-day, the candidate will work alongside Fynd/MCSP account teams to devise and implement programmatic strategies, provide insights and recommendations to improve campaign performance and make campaign changes as required. Help not only plan campaigns but activate/optimize campaigns on DSP platforms.
- The candidate should expect to spend 70% of their time on campaign management and 30% contributing to campaign plans partner management, client meetings & QBR support. Responsibilities - Develop programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups.
- Assist account teams in packaging campaign reporting and insights in a client-friendly digestible manner.
- Own campaign management, when necessary, including bid strategy, campaign trafficking, implementation, activation, and on-going optimization. With weekly, monthly and QBR insights and always looking to educate and grow account.
- Keep up to date with changes within the programmatic space and relay this in monthly updates within the programmatic team meetings.
Identify significant trends and areas of opportunity for campaign expansion. Work with account teams to recommend creative ideas to clients.
- Liai