Overview
This is the primary Analytics partner that supports the US-based eCommerce Marketing team.
The scope of the role is to own all analytics requests + priorities, investment strategy for the marketing team, from forecasting/budgeting analysis, to post-campaign reporting, to all data collection/input/validation of ROI engine models. This role works closely with, eComm Search marketing eComm Customer Marketing, eComm Brand Marketing, and the ROI Engine team. How do we partner with our customer to push capabilities from measurement and analytics POV. Improve internal capabilities but also get external inputs on what other tools and strategies we use
This role will be working with an LG2 senior director on a daily basis
Responsibilities
- Overall, this role partners closely with several teams eComm Customer Marketing, eComm Brand Marketing, and eComm Search marketing teams to conduct regular and ad hoc analysis to better drive media investment and optimization decisions geared towards incremental growth for the eCommerce business.
- Partner with Customer & Brand Marketing teams on various analysis: A/B testing, Campaign impact measurement, Investment strategy, Financial forecasting, and retailer data partnerships. CONSULT, EXECUTE
- Partner with Search Marketing team on various analysis: Search incrementality experiements, Search strategy/investment recommendations. CONSULT, EXECUTE
- Partner with Data Science and Tech teams to consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine. CONSULT, EXECUTE
- Lead ROI Engine process on behalf of eComm Marketing – collect, clean, and submit all Customer and Search Marketing campaign data; validate data and reporting output at various stages of ROI Engine model.
- Lead & Build RMN sufficiency modelling to feed into critical PEP processes i.e. AOP
- This role embodies a mixture of CONSULTING (being the Subject Matter Expertise for various cross-functional teams) and EXECUTION