Experience:
2–7 Years

Job Type:
Full time

Work Mode:
Onsite

About the Role

We are looking for a proactive and detail-oriented
Business Analyst
with experience in the
Insurance domain
and a strong understanding of
marketing operations
. The ideal candidate will act as the bridge between the Marketing team and technical teams, gathering business requirements, translating them into functional specifications, and ensuring successful implementation of CRM and marketing technology solutions.

Hands-on experience with
Zoho CRM
, its ecosystem, and related integrations is essential.

Key Responsibilities
- Collaborate closely with the Marketing team to understand business objectives, campaign workflows, lead management processes, and operational requirements.
- Gather, analyze, document, and validate business and functional requirements from stakeholders.
- Translate business requirements into detailed functional specifications, user stories, process flows, and acceptance criteria.
- Configure, optimize, and support
Zoho CRM
to align with marketing and business needs.




- Work with technical teams to implement CRM enhancements, workflows, automation, and third-party integrations.
- Coordinate integrations between Zoho CRM and marketing platforms, communication tools, and other enterprise applications.
- Analyze existing business processes and recommend improvements to increase efficiency and automation.
- Participate in solution design discussions, UAT planning, test case preparation, and user acceptance testing.
- Ensure timely resolution of business and system issues by coordinating with cross-functional teams.
- Prepare business documentation including BRDs, FRDs, process maps, SOPs, and training materials.
- Support change management activities and provide end-user training where required.
- Monitor CRM usage, data quality, and adoption while recommending continuous improvements.

Required Skills & Qualifications
- 2–7 years of experience as a Business Analyst.
- Expe

📌 Business Analyst (Chennai)
🏢 Quapt Technologies Private
📍 Chennai