Objective

The National Sales Manager (NSM) – Prime LAP will be responsible for driving the overall business growth, profitability, portfolio quality, and market penetration of the Prime Loan Against Property business across India. The incumbent will lead sales strategy, channel expansion, team management, and stakeholder engagement to achieve business objectives while maintaining strong credit quality and customer experience.

Key Responsibilties

Business Growth & Revenue Management
- Develop and execute the national sales strategy for the Prime LAP business.
- Drive disbursement, revenue, market share, and profitability targets across regions.
- Create and implement growth plans for salaried, self-employed skilled, and self-employed non-professional customer segments.
- Monitor business performance through defined KPIs and ensure achievement of monthly, quarterly, and annual targets.

Sales Leadership
- Build, mentor, and lead a high-performing sales organization across zones, regions, and branches.
- Drive productivity metrics including sourcing, login-to-sanction,



sanction-to-disbursement conversion, and portfolio growth.
- Establish a strong performance management framework with regular reviews and coaching.

Channel Development
- Expand and strengthen sourcing channels including:
- DSA Network
- Direct Sales Teams
- Connectors and Referral Partners
- Chartered Accountants
- Builders and Property Consultants
- Wealth Managers and Business Affiliates
- Develop strategic partnerships to enhance sourcing efficiency and customer acquisition.

Portfolio & Credit Quality
- Work closely with Credit, Risk, Underwriting, and Operations teams to ensure healthy portfolio growth.
- Maintain high-quality sourcing standards and portfolio performance.
- Monitor delinquency, bounce rates, and early risk indicators.
- Ensure compliance with credit and underwriting policies.

Market Expansion
- Identify high-potential markets and formulate expansion strategies.
- Monitor c

📌 National Sales Manager (Gurugram)
🏢 Home Credit India
📍 Gurugram