Company: InCred Money
Location: Mumbai
Experience: 4–8 years in Influencer Marketing
Team: Marketing & Growth
Role Overview
InCred Money is building one of India’s most trusted wealth platforms across asset classes like Digital Gold, Unlisted Shares, Equities, Mutual Funds, and Global Investing.
As the Influencer Marketing Manager, you will own the end-to-end influencer ecosystem — from creator discovery and partnerships to execution, performance optimization, and scale. You will be responsible for driving brand awareness, trust, and business growth through creators across YouTube, Instagram, LinkedIn, and emerging platforms.
This is a P&L-minded; influencer role — not just content sourcing.
Key Responsibilities
1. Strategy & Planning
- Build and execute the long-term influencer marketing strategy aligned with InCred Money’s growth goals.
- Define influencer cohorts across finance creators, lifestyle creators, regional influencers, and performance creators.
- Map creators to funnel stages: Awareness, Education, Trust, Conversion, and Advocacy.
- Own quarterly influencer forecasting, budgets, and ROI targets.
2. Creator Sourcing & Partnerships
- Identify, onboard, and manage creators across platforms (YouTube, Instagram, LinkedIn, Twitter, regional creators).
- Build long-term partnerships with high-performing creators instead of one-off transactions.
- Negotiate commercials, exclusivity, rights, and deliverables.
- Maintain and grow a robust creator network in personal finance & investing.
3. Campaign Execution
- Lead campaign ideation, briefs, scripting support, and publishing calendars.
- Own coordination from brief → content → review → publish → optimization.
- Ensure regulatory adherence (SEBI guidelines, disclosures, financial communication hygiene).
- Collaborate with brand, performance, legal, and product marketing teams.
4. Performance & Optimization
- Track influencer performance via: CAC, LTV, CTR, CPA
- View-to-Install
- Install-to-Transact
- B
📌 Influencer Marketing (Mumbai)
🏢 Incred
📍 Mumbai