Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across
Google Ads, Meta Ads (Facebook & Instagram), X (Twitter) and LinkedIn Ads
.
- Manage campaign budgets, audience targeting, bidding strategies, remarketing, and A/B testing.
- Monitor and optimize campaigns to achieve KPIs such as leads, conversions, CPC, CPL, CTR, ROAS, and ROI.
- Develop media plans based on client objectives and budgets.
- Track campaign performance using
GA4, Google Tag Manager, Meta Pixel, Conversion API, and UTM parameters
.
- Prepare performance reports with actionable insights and optimization recommendations.
- Collaborate with creative, content, and client servicing teams for seamless campaign execution.
- Stay updated with platform features, ad policies, and digital advertising trends.





Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Excellent communication and client management abilities.
- 2–5 years of hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads
, preferably in a digital agency.
- Robust understanding of search, display, video, shopping, lead generation, and social media advertising campaigns.
- Proficient in
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), Google Tag Manager, and Looker Studio
.
- Strong analytical, reporting, and campaign optimization skills.

📌 Social Media Ads Manager (Noida)
🏢 IBROAD Media
📍 Noida