Responsible for managing sales of Ashirvad’s products in the defined geographic area and ensure consistent, profitable growth in sales revenues through planning, deployment and management of sales personnel. Identify objectives, strategies and action plans to maximize short- and long-term sales & earnings and promote Ashirvad’s presence in the assigned area.

Sales Planning and Reporting

Accurately forecast annual, quarterly and monthly revenue streams. Collaborate with Region Head to develop sales strategies to improve market share in all product lines. Monitor area sales, analyze variances and develop & implement area specific sales action plans to ensure revenue growth across product categories. Maintain sales staff and distributor performance records to effectively analyze business and individual performance; provide productivity reports as required to management.

Sales Execution

Perform sales activities for major accounts and negotiate sales price and discounts in consultation with Region Head. Map the retail outlets in the area and allocate them to the sales team.



Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area. Liaise with major accounts and negotiate sales price and discounts in consultation with region head. Support projects sales by establishing & maintaining regular contact with local developers, individual house builder’s regional industry/influencer bodies and associations, track upcoming developments and coordinate with the Regional Project Sales Managers to develop and convert leads for Project sales. Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution. Provide recommendations on recent distributor appointment and distributor management system.

Market Intelligence and Analysis:

Constantly gather market and competitor intelligence, evaluate market trends and provide updates to Region He

📌 Area Manager (Madurai)
🏢 Hamilton Kent
📍 Madurai