Marketing Manager

Marketing is all about understanding people and building brand awareness around it on how our

services are of value to a particular target audience. The qualified develops and executes

marketing campaigns while managing and leading a team of marketing professionals. Marketing

involves strategizing for both short-term and long-term goals and strives to meet the deadlines

to meet the company’s changing needs.

Job Description:

1. Establishing positioning, identifying target audiences and develop marketing plans with

specific objectives across different segments and platforms.

2. Lead the execution of content calendar from start to finish, leveraging internal support

and driving cross-departmental collaboration

3. Analyze customer behavior, market trends and customer insights to determine the

direction of marketing activities to address the market requirements

4. Create, maintain and conduct analytics reports across multiple platforms and extract key

insights for future campaign development and go-to market strategies and





recommendation on tactics to be followed to capture attention in the market.

5. Research and implement lead nurturing tactics to increase the quality of leads

generated.

6. Help develop creative briefs and provide direction to all public-facing contents intended

to represent the company in the market through print, digital and video assets

7. Conceptualize and execute on multichannel campaigns across the prospect and

customer lifecycle, ensuring the alignment of communications and messaging in all

channel

8. Manage content and updates for customer and internal touch points, establish budget

guidelines, participate in events, document business processes, and provide sales

support

9. Gather market insights from previous and existing campaigns to prepare out-reach

strategies, increase customer conversion rate and increase lead generation (no. of

quality leads over quantity).

10. Identify impact and effecti

📌 Social Media Marketing Manager (Kochi)
🏢 GO EC Autotech
📍 Kochi