Job Title: AI Digital Marketing Lead (Growth, Performance, Content & Brand Marketing)

Location: Hyderabad (In office)
Shift: 7:00 PM 4:00 AM IST (US Business Hours)Night shift
Experience: 48 Years

About the Role

We are looking for a highly creative and data-driven Digital Marketing Lead to manage end-to-end marketing activities for our AI SaaS products. The role combines Content Marketing, Social Media Marketing, Brand Building, SEO/GEO, Performance Marketing, Lead Generation, and Marketing Analytics.

The ideal candidate should be hands-on, capable of creating content, running campaigns, generating leads, building brand awareness, and driving business growth using modern AI tools.

Key Responsibilities

Content & Brand Marketing
- Create blogs, articles, case studies, whitepapers, newsletters, and website content.
- Develop content strategies and editorial calendars.
- Create AI-assisted videos, product demos, reels, shorts, and promotional content.
- Build and strengthen brand positioning and messaging.
- Manage online reputation and thought leadership initiatives.





Social Media Management
- Manage LinkedIn, YouTube, Instagram, Facebook, X, Reddit, and other platforms.
- Publish content regularly and engage with audiences.
- Build and grow online communities.
- Monitor trends and improve engagement metrics.

SEO, GEO & Organic Growth
- Improve website visibility through SEO.
- Optimize content for AI search platforms such as ChatGPT, Gemini, Claude, and Perplexity.
- Implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.
- Conduct keyword research and content optimization.

Performance Marketing & Lead Generation
- Plan, execute, and optimize campaigns across:
- Google Ads
- LinkedIn Ads
- Meta Ads
- YouTube Ads
- Microsoft Ads
- Generate qualified leads, demo requests, webinar registrations, and pipeline opportunities.
- Manage remarketing and retargeting campaigns.
- Improve marketing ROI and customer acquisition.

Websi

📌 AI Digital Marketing Lead (Hyderabad)
🏢 Platinus Technologies
📍 Hyderabad