Role & Responsibilities

Role Mandate

We are looking for a highly analytical and strategically sharp Performance Creative Strategist who can directly impact paid media performance.

You will own the creative strategy engine across platforms and be accountable for improving:

CPM | CTR | CVR | CPA | Creative Hit Rate

This role is about building a scalable, structured creative flywheel not random ad ideas.

What We Expect From You

You must operate with a performance-first mindset.

You Are Expected To
- Think in terms of CPM, CTR, CVR, and CPA not only aesthetics, while aligning with brand

guidelines
- Treat every creative as a measurable growth lever
- Improve and track Creative Hit Rate
- Maintain high creative velocity
- Build and manage a structured creative testing system

You Will Operate a Clear Creative Flywheel
Research → Hypothesis → Batch Production → Testing → Scale Winners → Kill Losers → Document

Learnings → Relaunch Improved Variations

Creative performance should come from process not luck.

Core Responsibilities
- Own Creative Performance Metrics




- Analyze ad-level data daily (CPM, CTR, CVR, CPA)
- Identify winning hooks, angles, personas, and formats
- Detect creative fatigue early and build replacement batches
- Improve hook strength to positively impact CPM & CTR
- Improve message clarity and persuasion to lift CVR and reduce CPA
- Improve Creative Hit Rate
- Define transparent performance benchmarks before launching tests
- Structure creatives into measurable hypothesis-based batches
- Track hit rate per batch and improve it over time
- Build documentation systems to identify repeatable winning patterns
- Creative Strategy & Brief Engine
- Deliver structured, high-conversion creative briefs weekly
- Use awareness levels, persona targeting, objection handling, proof, and offer framing
- Ensure creatives are platform-native (Meta, Reels, Shorts, etc.)
- Maintain strong diversity across hooks, formats, themes, and emotional triggers
- Creative Velocit

📌 Performance Creative Strategist (Hyderabad)
🏢 CG VAK Software & Exports
📍 Hyderabad