Field Marketing Manager | UpKraft

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About UpKraft :

Upkraft is an AI-powered Extracurricular learning platform bringing high-quality child development Programmes to homes and gated communities.

Founded by leaders from IIT Kharagpur, ISB Hyderabad, and premier IIMs, with prior CXO experience across high-growth companies, Upkraft is building the future of extracurricular education through technology, exceptional customer experience, and world-class educators.

Position

Manager – Field Marketing

Bengaluru (Field Role)

₹30,000–₹40,000 per month + Attractive Performance Incentives

Role Overview

As a Manager – Field Marketing, you will drive UpKraft's growth across gated communities by building partnerships, generating high-quality leads, and executing on-ground marketing initiatives.

Key Responsibilities

Society Partnerships
- Build relationships with RWAs and apartment associations.
- Secure permissions for demos, workshops, and events.
- Expand UpKraft's presence across premium communities.

Lead Generation




- Generate leads through activations, kiosks, referrals, and campaigns.
- Execute local marketing initiatives.
- Coordinate with the Inside Sales team for conversions.

Community Engagement
- Organize music events, workshops, and trial classes.
- Coordinate with tutors and operations.
- Deliver engaging community experiences.

Marketing Execution
- Execute offline branding across societies.
- Ensure robust brand visibility.
- Track campaign performance.

Reporting & CRM
- Maintain partnership and lead records.
- Share weekly reports.
- Collaborate with Sales, Marketing, and Operations.

Candidate Profile
- Fresh MBAs are encouraged to apply.
- 0–3 years in Field Marketing, Sales, Community Marketing, BTL, or Business Development.
- Excellent relationship-building and communication skills.
- Fluent in English and Hindi (Kannada is a plus).
- Comfortable with field travel across Bengaluru.
- Experience with CRM to

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