upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a recent digital-first learning experience to deliver tangible career impact to individual sat scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.
Job Summary -
We are seeking a detail-oriented and data-driven
Business Analyst
to work closely with our
Marketing Team
, providing insights that will drive strategic decisions across marketing campaigns, budget allocation, channel performance, and competitor benchmarking.
The ideal candidate will combine strong analytical capabilities with a solid understanding of marketing metrics to help optimize performance and ROI across all marketing initiatives.
Key Responsibilities -
Campaign Analysis & Performance Tracking: -
• Analyze marketing campaign performance across all channels (e.g., digital, social, email, paid media, events).
• Provide actionable insights and recommendations to optimize conversion, engagement, and ROI.
• Develop and maintain dashboards and reports to track KPIs, engagement metrics, and lead quality.
Marketing Budget & ROI Analysis -
• Monitor marketing spend and ensure alignment with the allocated budget.
• Evaluate cost-effectiveness of marketing campaigns and suggest reallocation of funds for better ROI.
• Forecast future spend based on historical performance and planned campaigns.