Description
Overview of the Role
At Salesforce, we believe the customer journey is the product. As a UI/UX Designer for Informatica, you will be the architect of the customer’s digital lifecycle. You’ll join the Digital Experience Team, a high-energy group dedicated to creating a seamless customer experience. Your mission is to translate complex business goals into elegant, automated digital paths that guide our users from their first click to long-term advocacy. You won't just be sending emails; you’ll be building the infrastructure of customer delight.
Responsibilities
- Day-to-Day: Design and build end-to-end customer journeys using Salesforce Marketing Cloud; curate and align content across email and push notifications; and monitor real-time performance dashboards.
- Long-Term Goals: Develop a scalable framework for hyper-personalized engagement that adapts to user behavior, significantly increasing Customer Lifetime Value (CLV) and reducing churn.
- Impact: Your work directly impacts global adoption rates and customer satisfaction scores.
- Growth:
You will gain mastery over the world’s leading CRM and marketing automation platforms, work alongside industry-leading strategists, explore cutting-edge use of AI for Digital Customer Success, and develop a rare blend of creative content and technical analytical skills.
Required Qualifications
- Experience: 3+ years in marketing automation, digital operations, or customer experience design.
- Journey Mapping and Management: Proven ability to visualize and document complex customer flows and logic while project managing the journey across multiple departments.
- Channel Expertise: Experience deploying multi-channel communications (Email, In-App)
- Analytical Mindset: Proficiency in using data to identify friction points in a journey and executing A/B tests to solve them.
- Content Curation: Solid eye for digital content and the ability to ensure messaging remains consistent across diverse platforms.