Job Description – Influencer Marketing Manager

Position: Influencer Marketing Manager
Experience: 5–8 Years
Location: Ahmedabad (On-site)

Position Overview

We are looking for an experienced and strategic Influencer Marketing Manager to lead and scale our influencer marketing initiatives. The ideal candidate will have proven expertise in building influencer partnerships, leading campaign strategies, managing teams, and driving measurable business growth through influencer collaborations. This role requires robust leadership, analytical thinking, negotiation skills, and a deep understanding of social media trends and creator ecosystems.

Key Responsibilities
- Lead and execute the overall Influencer Marketing Strategy aligned with business and brand objectives.
- Build, mentor, and manage the influencer marketing team, ensuring campaign excellence and timely execution.
- Identify, evaluate, and onboard high-performing influencers across Instagram, YouTube, TikTok, X (Twitter), Facebook, and other emerging platforms.




- Develop and execute end-to-end influencer marketing campaigns to increase brand awareness, engagement, customer acquisition, and revenue.
- Establish long-term partnerships with influencers, agencies, talent managers, and content creators.
- Negotiate influencer contracts, pricing, deliverables, and campaign timelines while maximizing ROI.
- Collaborate with Brand Marketing, Performance Marketing, Social Media, Creative, E-commerce, and Product teams to deliver integrated campaigns.
- Analyze campaign performance using KPIs such as reach, engagement, conversions, ROI, CPA, and influencer effectiveness, providing actionable insights.
- Manage campaign budgets, forecasts, and reporting while ensuring cost-effective execution.
- Stay updated on influencer marketing trends, competitor activities, creator economy developments, and platform algorithm changes.
- Ensure all influencer collaborations comply with advertising regulations and disclosure guideline

📌 Influencer Marketing Manager (Makarba)
🏢 BabyOrgano
📍 Makarba