Roles & Rresponsibilities:
- Manage and optimize Overall Ecom Ads (Sponsored Products, Sponsored Brands, Sponsored Display).
- Plan advertising strategies aligned with sales targets and business goals.
- Monitor daily ad performance, budgets, ACOS, ROAS, and sales metrics.
- Conduct keyword research, bid optimization, and search termanalysis.
- Scale profitable campaigns and control spend on underperformingads.
- Coordinate with internal teams to align promotions, launches, and ad strategies.
- Prepare regular performance reports and actionable insights for management.
- Stay updated with digital advertising policies and new ad features.
Required Skills & Qualifications:
- Proven experience managing Amazon/Flipkart/Myntra, etc Ads for the marketplace.
- Strong understanding of digital advertising console and performance metrics.
- Hands-on experience in budget optimization and scaling campaigns.
- Analytical mindset with data-driven decision-making skills.
- Proficiency in Excel and reporting tools.
- Positive communication and stakeholder management skills.