About the Role: We are seeking a highly strategic and results-oriented marketer who thrives on ownership and is passionate about driving scalable growth. This role goes far beyond campaign execution — we're looking for someone who understands the broader customer acquisition landscape, can connect customer behaviour with business objectives, and crafts high-impact strategies that accelerate both brand and revenue growth.

Key Responsibilities:

Strategic Growth Planning

Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.)

 Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels

 Identify growth opportunities and strategic bets based on data, user behaviour, and business needs

Campaign Ownership & Execution

Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc)

Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance





 Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency

Data-Driven Optimization

Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations

Build predictive and performance dashboards in collaboration with analytics and data teams

Drive cross-platform attribution analysis to influence spend and customer acquisition strategy

Cross-Functional Collaboration

Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities

Influence creative development with data-backed inputs to improve ad effectiveness Market

Intelligence & Competitive Benchmarking

Stay on top of digital marketing trends, tools, and industry benchmarks

Analyze competitor strategies and use learnings to drive continuous improvement What We’re

Looking For:

📌 Performance Marketing (Mumbai)
🏢 The Sleep
📍 Mumbai