13 Aug
|
MĀS Foods
|
Bengaluru
13 Aug
MĀS Foods
Bengaluru
ABOUT US:
We are a long-established brand with a proven track record of solid, long-standing
customer base. We are looking to expand our product portfolio. While deeply rooted in
our legacy, our focus remains on innovation and growth.
THE ROLE:
We're looking for a Marketing Manager who can bring together marketing strategy and onground market execution. This is a market-facing role — you'll spend significant time with
retailers, distributors, sales teams, and consumers, and translate that field learning into
brand plans, activations, and campaigns that actually move the needle in South Indian
markets.
ROLES & RESPONSIBILITIES:
• Own marketing strategy, positioning, and campaign planning while staying
closely connected to trade and field realities.
• Build and execute trade visibility, POSM, sampling, and BTL activation plans
across GT, wholesale, SS, and distributor channels.
• Work hand-in-hand with sales teams to convert market insights into brand and
activation decisions.
• Travel regularly to priority markets — outlet visits, distributor meetings, retailer
conversations, and consumer touchpoints are core to this job, not occasional
add-ons.
• Guide content and digital/social communication in line with marketing strategy.
• Track campaign and activation performance, and continuously refine plans
based on field feedback
WHAT WE'RE LOOKING FOR:
• Experience in food, beverage, or adjacent FMCG categories (dairy, snacks,
spices, dessert mixes, masalas, packaged foods, drinks, etc.)
• Min 4 years’ experience in Trade/ Marketing function
• Solid exposure to offline/trade channels — GT, wholesale, SSM, distributors,
retailers, HoReCa, or caterers.
• A track record that blends brand/new product development/packaging/campaign
work with trade visibility, POSM, or activation execution.
• Genuine field comfort — real experience doing outlet visits and working
alongside sales and distributor teams, not just strategy from a desk.
• Comfort guid
📌 Marketing Manager (Bengaluru)
🏢 MĀS Foods
📍 Bengaluru