Roles and Responsibilities :
- Develop and execute comprehensive brand strategies to drive business growth and increase customer engagement.
- Lead cross-functional teams to launch new products, services, and campaigns, ensuring successful project delivery on time and within budget.
- Analyze market trends, competitor activity, and consumer behavior to inform data-driven marketing decisions.
- Collaborate with stakeholders to identify key performance indicators (KPIs) for measuring campaign success.
Job Requirements :
- 15-21 years of experience in FMCG industry with expertise in brand management, brand positioning, casting, functional leadership.
- Proven track record of developing effective brand strategies that drive business results.
- Robust understanding of digital marketing channels such as social media platforms.
- Excellent PNL management skills with ability to analyze complex financial data.