Job Description:

Campaign Review:
•Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.

Quality Assurance Testing:
•Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.

Data Validation:
•Verify the integrity of data used in the campaigns, including audience lists, data extensions, and energetic content personalization, to ensure that the right message is delivered to the right audience.

Journey Testing:
•Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.

Compliance and Best Practices:
•Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.

Campaign Optimization:




•Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.

A/B Testing:
•Support A/B testing efforts by setting up and validating test campaigns, analyzing results.

Documentation:
•Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.

Collaboration:
•Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.
•Collaborate with development team to ensure that creative build align with the campaign objectives and data build.

Continuous Improvement:
•Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.

Work Orchestration and Data hygiene:
•Fully understand ticketing/request management tool and accurately record updates, data points, t

📌 Adobe Campaign Developer/ Manager (Mumbai)
🏢 Trigent Software
📍 Mumbai