Job Description: Senior Content Writer / Content Lead
Position Overview
We are seeking a strategic, execution-focused, and deeply knowledgeable
Senior Content Writer / Content Lead
to spearhead our brand's content engine. In this role, you will bridge the gap between high-level business objectives and exceptional editorial execution. You will hold complete ownership over creating, editing, and scaling a sophisticated content strategy that spans high-intent website blogs, multi-platform social media calendars, and qualified B2B branding.
The ideal candidate is an exceptional wordsmith, an analytical thinker who understands how algorithms handle information in the AI age, and a disciplined editor capable of elevating everyone else's work.
Key Responsibilities
1. Content Strategy & Planning
- Develop, manage, and execute data-driven content calendars for both company blogs and corporate social media channels.
- Design strategic content roadmaps that systematically guide readers from initial awareness to business conversion.
- Conduct deep audience and keyword research to discover high-potential topic gaps in our industry.
2. Modern Search Optimization (SEO & AEO)
- Write and format long-form content optimized for traditional Search Engine Optimization (SEO) as well as modern Answer Engine Optimization (AEO) frameworks like Google's AI Overviews, Perplexity, and ChatGPT.
- Ensure all copy satisfies user search intent and aligns with Google’s E-E-A-T guidelines to secure rich snippets and direct-answer rankings.
3. Editorial Review & Quality Control
- Review, proofread, and structurally edit content generated by internal team members and freelance writers to maintain a flawless publishing standard.
- Enforce strict quality control for brand voice consistency, factual accuracy, narrative flow, and perfect grammar.
- Provide clear, constructive feedback to upskill junior creators and elevate the creative output of the entire team.