Job Title: Paid Social Specialist
Date: 26 March 2025
Function: Digital Marketing – G5
JD Written By: Human Resources
Reporting To: Manager – Paid Social
JD Approved By: Head
Brands: Gisma, BSBI, R3
Work Location: Hyderabad
About GUS Education India
GUS Education India (GEI) is the service arm of Global University Systems (GUS), a Europe-based international education organization. In India, GEI operates as a full-service digital marketing agency, delivering scalable online marketing services for Global University Systems and its associated brands.
As a leader in building digital prominence for a portfolio of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovation, creativity, and continuous improvement.
Nature of the Role
The Paid Social Specialist is responsible for coordinating with internal and external stakeholders to manage paid social media campaigns across multiple platforms.
The role goes beyond campaign execution and includes contributing to social media strategy and driving performance improvements.
The incumbent will collaborate closely with marketing, web analytics, digital marketing, web development, and other business functions. Acting as the bridge between strategy and execution, the Paid Social Specialist will leverage both technical expertise and strategic thinking to manage and optimize campaigns across various social media platforms.
Job Purpose
The Paid Social Specialist will work closely with the Manager – Paid Social and Brand Marketing teams to plan, execute, and optimize paid social campaigns that align with organizational, marketing, and business objectives.
The role includes:
- Campaign management and optimization
- Budget pacing and allocation
- Performance monitoring and reporting
- Strategic recommendations
- Staying current with industry trends and platform updates
Key Accountabilities
1. Paid Social Campaign Management
- Plan,
📌 Specialist - Paid Social (Hyderabad)
🏢 GUS EDUCATION INDIA
📍 Hyderabad
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