Job Title - IMU Brand and Marketing Consultant

Management Level: 09 Consultant

Location: Mumbai/Delhi/Bengaluru

Must have skills: Strategic growth marketing and full-funnel marketing strategy, content campaign strategy, data-driven marketing, CXO management, digital social media strategy.

Good to have skills: Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation.

Job Summary:
We are seeking a Consultant Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. Youll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.

Roles Responsibilities:
- Lead end-to-end brand and content strategy for enterprise-level clients across sectors




- Drive the strategic vision for marketing campaignsfrom insight generation to execution oversight.
- Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client''s objectives.
- Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
- Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
- Leverage marketing tech platforms and tools to drive scale, personalization, measurable outcomes
- Contribute to pitch development and business growth through consultative engagement.
- Stay ahead of market trends, competitive insights, recent technologies including social commerce, Gen AI, etc.
- Drive strategic partnerships, vendor relationships, and ecosystem collaborations
- Build, lead, and grow high-performing teams and long-term capabilities

Professional Technical Skills:
- Skilled in developing brand positioni

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