Job Title: Public Relations Consultant

Department: Marketing & Corporate Communications

Location: Remote

Engagement Type: Independent Consultant — Monthly Retainer or Project-Based (open to discussion)

Experience Required: 5–15+ years in Public Relations, Media Relations, or Healthcare Communications

LifeScanners HealthCare Pvt. Ltd: DIGIPATH AI is a Pune-based preventive healthcare company specializing in early cancer detection technologies. We are looking for an experienced, independent Public Relations Consultant to build our media presence and public credibility in the preventive healthcare and cancer-screening space. This is a subject-matter-driven PR role — the ideal candidate must be able to translate complex diagnostic and medical technology into accurate, compelling stories that journalists, doctors, and the public can trust. The consultant will work directly with the founding/marketing team to build LifeScanners into a recognized, credible voice in early cancer detection across Indian print, digital, and broadcast media.

Key Responsibilities




- Develop and execute media strategy and messaging aligned with DIGIPATH AI's brand and business goals.
- Draft press releases, opinion articles, and media pitches related to technologies and the company's cancer screening initiatives.
- Conduct proactive journalist outreach and story pitching to secure credible print, digital, and broadcast coverage.
- Support reputation management and provide crisis communication advice as needed.
- Advise and train company spokespersons for media interactions.
- Plan and coordinate national and regional media engagement.
- Translate technical and clinical information about cancer screening into accurate, accessible media narratives.
- Liaise with DIGIPATH AI leadership to ensure messaging consistency across investors, partners, and public-facing communication.
- Plan and support media visibility around disease-awareness campaigns (e.g., Cancer Awareness Month), product/technol

📌 Public Relations Consultant (Pune)
🏢 LifeScanners
📍 Pune