Job Description: Senior Manager, Digital Marketing (Performance Marketing)

Role Purpose

Own and scale performance marketing across both the campuses - planning, executing, and optimizing paid media.

Key Responsibilities
Performance Marketing Ownership
- Own end-to-end paid media strategy and execution across Meta, Google Search, Google Display/ PMax, and YouTube Shorts for both campuses.
- Plan and manage paid media budgets against enquiry and admission targets; reallocate spend across channels and campuses based on performance.
- Run full-funnel campaigns from awareness through enquiry generation, applying audience, creative, and bidding strategy suited to a high-consideration, high-value purchase cycle.
- Lead always-on A/B testing across creative, copy, audiences, and landing pages; scale winning variants rapidly.
- Own conversion tracking architecture: GA4, Google Tag Manager, Meta Conversions API, and CRM-linked attribution.

Organic Social Media Management
- Own day-to-day publishing across Instagram, Facebook,



and YouTube Shorts in line with the published content calendar.
- Own organic growth targets across all platforms: follower growth, likes, comments, shares, and saves, by campus.
- Manage community engagement: respond to comments and DMs in brand voice, within defined turnaround times.
- Track organic post-level performance weekly and feed learnings into paid creative and audience decisions.
- Coordinate organic posting cadence with paid amplification so top-performing organic content is boosted promptly.

Agency & Stakeholder Management
- Coordinate with the content team to translate the published content calendar into paid distribution plans.
- Coordinate with the asset production team to brief, review, and approve performance-ready creative variants (static, video, YouTube Shorts).
- Coordinate with the developer agency on landing page builds, tracking pixel implementation, and conversion rate optimization (CRO).
- Coordinate with the ERP team on

📌 Performance Marketing (Chandigarh)
🏢 Time Hack Consulting
📍 Chandigarh