Strategic Research Insights, Inc. is a marketing consulting firm serving clients in the US and global pharmaceutical sector headquartered in Princeton, NJ, USA. Our goal is to improve the business performance of clients who seek our services and grow alongside them. Earlier in 2021, we established a new office in Hyderabad, India and are now looking to expand this team further.
Role Description
The role of a business insights Associate Consultant is to assist our clients build the right strategy to improve brand equity and market share via several dimensions. Candidates will learn and develop several skills to improve their evidence-based thinking and understand how twenty first century global corporations are leveraging data from customers to improve business performance.
Candidates will:
• Learn how to interpret data and draw conclusions in a business context from team leaders who have advanced degrees in business administration.
• Understand how data on customer perceptions regarding our clients’ products are used to improve market performance.
• Develop an appreciation of key marketing concepts such as strategic segmentation and how to implement those solutions in different client projects.
• Gather insights on the effectiveness of current messaging and develop an optimal messaging strategy.
• Contribute to current product development efforts by identifying the optimal product profile given key technical and regulatory constraints. .
• Assess the effectiveness of current marketing campaigns and estimate the return on investments of ongoing direct-to-consumer TV and magazine advertisements.
• Develop a roadmap of patient journey from diagnosis to treatment to adherence to pharmacologic therapy from unprecedented volume of data generated by the healthcare industry.
• Understand price elasticity of demand among patients for different therapeutic options and develop a pricing strategy for our client company products.
• Ability to manage
📌 Associate Consultant (Hyderabad)
🏢 Strategic Research Insights
📍 Hyderabad
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