Founded in 2016 by Simran Lal and Raul Rai,
Nicobar
is a modern, mindful, design-led lifestyle brand from India.
*“We wanted to create a current Indian sensibility that wasn’t necessarily Westernised.”*
We’re reimagining a contemporary Indian way of living, dressing, and looking at the world—rooted in culture, shaped by design, and guided by intention. At Nicobar, we believe in culture as much as commerce, and that how we build is just as important as what we build.
Our studio is tucked away in Tulsi Farms, Chhatarpur, Delhi. Nestled among trees, seasonal gardens, a citrus grove, and our beloved dogs Nico & Dot, we call it
*“
the Treehouse.
”*
It earned its name when our architect reworked the blueprint to protect every single tree on the land. It’s a space where creativity brims and energy flows.
If you’re drawn to thoughtful design, a youthful and nourishing team culture, and the chance to grow a brand with heart—we’d love to hear from you.
Follow our journey:
Instagram
LinkedIn
Nicobar.com
Watch our Co-founders,
Raul & Simran talking about Nicobar
IMPACT OF THE POSITION
(The impactful purpose statement which summarizes the impact of the position in the business operations)
The role will be responsible oversee the execution of visual merchandising strategies across stores in the
assigned region. The role will be responsible for creating visually appealing displays and layouts that attract
customers and enhance the overall shopping experience. Your goal is to drive sales and promote brand
awareness through effective visual merchandising techniques.
AREAS OF RESPONSIBILITIES
● Visual Merchandising Execution
o Implement and maintain visual merchandising guidelines to ensure brand consistency
across stores.
o Develop and execute Visual Merchandising Guidelines including planograms, zoning, and
colour palette, signage standards, and display specifications strategies to ensure optimal