Job Description – Marketing Operations & Analytics Specialist

Location:
Pune (Hybrid)

Department:
Marketing

Reports To:
Manager – Central Marketing

About the Role:

We are looking for a highly analytical and technology-driven
Marketing Operations Specialist
to build and manage Enreap's marketing operating system.

This role sits at the intersection of
Marketing, Sales, Data, Technology, and Automation
, enabling Demand Generation and Central Marketing through scalable processes, reliable data, insightful reporting, and an optimized marketing technology stack. If you enjoy building systems, solving problems with data, automating workflows, and enabling business growth, this role is for you.

Key Responsibilities:

Marketing Technology & Automation
- Manage and optimize Enreap's marketing technology stack, ensuring seamless integrations, user adoption, and operational efficiency.
- Build and improve marketing workflows using automation platforms and AI tools to eliminate manual effort and improve productivity.




- Evaluate current technologies and recommend improvements to support business growth.

CRM, Database & ABM Operations
- Own the end-to-end health of the marketing database, including data quality, governance, enrichment, deduplication, segmentation, and compliance.
- Perform data mining to identify target accounts, buying committees, whitespace opportunities, and campaign audiences.
- Build and maintain databases for Account-Based Marketing (ABM), regional campaigns, webinars, events, and Demand Generation initiatives.
- Manage lead routing, lead assignment, lead lifecycle, and SLA adherence across all markets.

Marketing Analytics & Business Intelligence
- Build and maintain dashboards for funnel performance, campaign ROI, pipeline contribution, channel performance, database health, CAC, LTV/CLV, and other marketing KPIs.
- Consolidate marketing performance data across Demand Generation, Performance Marketing, SEO, Content, and regional teams into weekly, mont

📌 Marketing Operations and Analytics Specialist (Pune City)
🏢 enreap
📍 Pune City