Job Title: Area Sales Manager (ASM) Aluminium Formwork

Department: Sales & Business Development

Reporting To: National Sales Head / Business Head

Location: Ahmedabad, Gujarat

Job Purpose

To drive sales, market expansion, and revenue growth for Aluminium Formwork systems by managing regional sales operations, key client relationships, and channel partners.

Key Responsibilities

1. Sales & Revenue Generation
- Achieve regional sales targets for Aluminium Formwork systems
- Develop and execute sales strategies for project-based and institutional sales
- Identify new business opportunities in construction, real estate, and infrastructure sectors

2. Business Development
- Generate leads from builders, developers, contractors, and consultants
- Conduct site visits and technical discussions with clients
- Promote Aluminium Formwork solutions against traditional systems

3. Client Relationship Management
- Build and maintain strong relationships with key clients and stakeholders
- Handle negotiations, commercial discussions, and order closures




- Ensure customer satisfaction and repeat business

4. Channel & Dealer Management
- Appoint and manage dealers/distributors in the region
- Support channel partners in achieving sales targets
- Conduct product training and joint sales activities

5. Team Management
- Lead and manage a team of Area Sales Managers / Sales Executives
- Set targets, monitor performance, and provide guidance
- Ensure proper reporting and CRM usage

6. Market Intelligence
- Track competitor activities, pricing, and market trends
- Provide feedback to management for product and pricing strategy
- Identify recent market segments and applications

7. Coordination & Reporting
- Coordinate with design, production, and logistics teams for project execution
- Prepare sales reports, forecasts, and MIS
- Ensure timely payment collections from clients

Key Performance Indicators (KPIs)
- Achievement of sales targets (monthly/quarterly/yearly)
- New client acquis

📌 Area Sales Manager (Ahmedabad)
🏢 Layam
📍 Ahmedabad