Senior Marketing Executive Stelda (Ownership-Driven | B2B Machinery Growth Role)

Job description:

Location: Bangalore (Near Magadi Road) or Mumbai

Reporting to: Marketing Lead Impel Services

Role Type: Full-Time | Field coordination occasionally for events/exhibitions

Work Mode: Work From Office | 6 Days a Week

Role Purpose:

Stelda is entering its next phase of growth — moving from foundational visibility to structured demand generation and brand ownership in the industrial packaging machinery space.

We are looking for an ownership-driven marketer who can independently build, execute, and optimize marketing systems across digital, content, CRM, and sales enablement.

This is not a functional specialist role. We are seeking someone who can:
- Think across the funnel
- Work independently
- Create structure from ambiguity
- Slowly take stewardship of the Stelda brand

This role will be 80% focused on Stelda, with occasional cross-functional marketing support across other Impel brands (Bindwel, SigLoch, etc.) as required.

Key Responsibilities:





Demand Generation & Funnel Ownership-
- Own end-to-end lead generation strategy across LinkedIn, website, marketplaces, cold outreach, and exhibitions.
- Improve lead quality through ICP refinement, targeting optimization, and messaging clarity.
- Track and improve MQL SQL Chance conversion rates.
- Work closely with sales to ensure lead qualification standards and feedback loops.

Brand & Content Stewardship-
- Build and execute Stelda’s content roadmap (case studies, plant stories, thought leadership, technical explainers).
- Develop customer proof assets aligned to long B2B sales cycles.
- Maintain brand consistency across website, LinkedIn, brochures, and presentations.
- Capture on-ground content (installations, factory stories, demos).

1. Digital & B2B Marketing Execution
- Manage and optimize Stelda’s online presence across websites, IndiaMART, and social platforms.
- Create and schedule content such as prod

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