Position Title:
Group Product Manager

Educational Qualification
- Pharmacy or science background (preferably with an MBA degree)

Experience
- 5 to 10 years of experience

Reports To :
Marketing Head

Position Summary:

Accountability:

· To ensure that each brand handled is self-sustaining and contributes to the overall objective of the company in terms of market share and profits.

Level of responsibility

· High

Scope:

· Area covered - Pan India

· Marketing activities & inputs planning (collaboration along with seniors)

· New marketing activities (collaboration along with seniors)

· New product launch (collaboration along with seniors)

· Marketing communication (collaboration along with seniors)

Decisions referred to higher authority:

· Brand Plan preparation and overall strategy preparation

· CME/Symposia Planning

· Budgetary control and Brand related decisions like alteration of Pricing, and Trade Bonus

· Alteration of TPs/MRPs and profitability decisions for brands

KEY RESULT AREAS:

· Managing & handling the brands assigned





· Formulate and coordinate marketing activities to promote key brands

· Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives & market characteristics.

· Identify market growth opportunities and develop strategic brand planning, market analysis, tactical sales support & product management.

· Accountable for launch of current products

· Market share objective of the brand

· Internal Achievement of Targets

· Timely activities to achieve target objectives

· Gathering customer insights and customer relationship

Assessment and Planning of Work

· 75% of the work is Individual driven in the area of data analysis and planning of promo inputs

· 25% of the work is division related, therapy related and sales related

Problems/ Key Features

· Timely delivery of the inputs so the implementation can be successful

· Convincing the internal customers for right implementation & execution of t

📌 Group Product Manager (Mumbai)
🏢 Zydus Group
📍 Mumbai