We are looking for an experienced and creative Social Media Manager to join our team. The ideal candidate will be responsible for managing and developing the brand's social media presence across various platforms. You will play a key role in strategizing and executing social media campaigns, ensuring our brand's messaging aligns with our vision, and driving engagement and brand awareness.

Key Responsibilities:
- Content Calendar Management: Develop and maintain a detailed content calendar that ensures consistent posting across all social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
- Brand Positioning: Ensure all content and campaigns align with the brand's positioning, tone, and values, while also reaching target audiences effectively.
- Campaign Development: Generate cutting-edge campaign ideas to boost brand visibility and awareness, from conceptualization to execution.
- Brand Visual Ideas: Collaborate with design teams to create visually compelling content that resonates with our audience and enhances brand identity.
- Campaign Awareness:



Increase campaign reach through targeted strategies, promoting brand recognition and engagement.
- Hashtag Strategy: Create and manage brand-specific hashtags to improve discoverability and enhance engagement on social media platforms.
- Software Knowledge: Stay up-to-date with the latest social media management tools and platforms, utilizing analytics software and social scheduling tools to track performance and optimize strategies.
- Paid Marketing & Boosting: Plan and execute paid social media campaigns (e.g., Facebook Ads, Instagram Ads), including budget management, targeting, and optimization for better ROI.
- Analytics and Reporting: Track, analyze, and report on key metrics (engagement rates, reach, impressions, etc.) to evaluate campaign performance. Use data-driven insights to optimize future strategies.
- Competitive Analysis: Monitor and analyze competitors’ social media activity, campaigns, and a

📌 Social Media Manager (Bidhannagar)
🏢 Smith Retail Ventures Private
📍 Bidhannagar