Performance Marketer

Office Location – New Delhi

On- site (Full – time) role

About Fraganote

Fraganote is a VC-backed Indian fragrance house redefining how up-to-date India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn’t a product — it’s identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

Yes, we’ve turned popcorn into a perfume. Yes, it smells unexpectedly addictive.

We operate somewhere between a fragrance lab and a creative studio.
- Music is always playing — playlists are curated, not shuffled.
- Perfume trials spark serious debate.
- Ideas are tested quickly.
- Ownership is assumed.
- And every last Friday of the month is “Fun Friday” — which has been known to include highly competitive Street Fighter battles on a PS5.

We move fast. We think long-term. And we care deeply about building something iconic.





If you’re excited about shaping a modern Indian fragrance house — not just participating in one — you’ll feel at home here.

Key Responsibilities
- Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
- Plan, execute, and optimize paid campaigns across
Meta Ads
(Facebook & Instagram) and
Google Ads
(Search, Display, YouTube, Performance Max), ensuring scalable and ROI-positive growth
- Leverage your Q-commerce and E-commerce experience to craft real-time, demand-responsive strategies across products and locations
- Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
- Implement and analyze A/B tests for creatives, landing pages, and audience segments
- Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
- Own attribution modeling and reporting u

📌 Performance Marketing (New Delhi)
🏢 Fraganote
📍 New Delhi