Job Description – Customer Relationship Officer

Job Title: Customer Relationship Officer (CRO)
Department: Customer Experience / Sales
Reports To: Customer Relationship Manager / Branch Manager / Store Manager
Location: Velachery , Chennai

Job Summary

The Customer Relationship Officer is responsible for building and maintaining robust customer relationships by delivering exceptional service and ensuring a positive customer experience. The role involves handling customer inquiries, resolving concerns, supporting sales initiatives, managing customer records, and promoting customer loyalty to achieve business objectives.

Key ResponsibilitiesCustomer Relationship Management
- Build and maintain strong relationships with new and existing customers.
- Understand customer needs and provide appropriate product or service recommendations.
- Ensure a consistently positive customer experience across all touchpoints.
- Follow up with customers to ensure satisfaction and encourage repeat business.

Customer Service
- Handle customer inquiries, requests,



and complaints in a timely and professional manner.
- Resolve customer issues by coordinating with relevant internal departments.
- Maintain high service standards and ensure prompt resolution of customer concerns.
- Escalate complex issues to the appropriate team when necessary.

Sales & Business Support
- Identify opportunities to cross-sell and upsell products or services.
- Support sales campaigns, promotions, and customer engagement initiatives.
- Achieve assigned sales and customer retention targets.
- Generate leads through customer interactions and referrals.

Customer Database Management
- Maintain accurate customer records in the CRM system.
- Update customer profiles, preferences, and interaction history.
- Prepare reports on customer feedback, service requests, and follow-up activities.

Customer Engagement
- Conduct follow-up calls and communications to strengthen customer relationships.
- Promote loyalty program

📌 Customer Relationship Officer (Velachery)
🏢 Team HR
📍 Velachery