This specialist focuses on the commercial and safety aspects of video content. You will analyze video at the scene level to correlate content context with advertiser requirements, ensuring a safe and optimized environment for monetization.
RESPONSIBILITIES:
- Evaluate video content for brand suitability and safety at a granular scene level (e.g., identifying specific segments of violence or sensitive news) rather than just at the program level.
- Determine optimal ad placement locations within a video based on scene transitions, dialogue endings, and visual composition.
- Work with clients and stakeholders to apply specific guidelines regarding graphic imagery or political context for contextual targeting.
- Identify the right places to place ads to tell advertisers that content is protected for their brand.
- Enrich video metadata with specific safety and suitability tags to improve the value of content for global advertisersQualifications
- 2 5 years of experience in relevant areas
- Strong understanding of the advertising market and how content context impacts brand reputation.
- Experience in marketing agencies, ad agencies, or working on advertisement-focused media teams.
- Ability to distinguish between acceptable context (e.g., news) and unsafe advertising environments.
- Ready to work with global teams to align on brand safety standards across different regions.
- Excellent interpersonal skills to work effectively with different teams and communicate data-related concepts clearly. Ability to work independently and collaboratively within a team.
- Ready to work in a flexible work environment that requires working with global teams.
- The role is hybrid, so you must live near Nielsen s office. Hybrid Workers are those employees who are working partially from home which is in the same city as the Nielsen office they are employed with and partially from a Nielsen office / site
Disclaimer : This job posting has been aggregated from external s
📌 Senior Data Quaity support II (Mumbai)
🏢 Nielsen Sports
📍 Mumbai
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