Job Summary:

We are looking for a results-driven
SEO Specialist
with 2–3 years of hands-on experience in
Search Engine Optimization (SEO), Social Media Optimization (SMO), Google Ads,
and
Google Analytics
. The ideal candidate will be responsible for developing and implementing effective SEO strategies to drive organic traffic, enhance SERP rankings, and manage paid campaigns to achieve business goals.

Key Responsibilities:

Search Engine Optimization (SEO):
- Conduct keyword research and competitor analysis using tools like SEMrush, Ahrefs, or Google Keyword Planner.
- Optimize website content, meta tags, and technical elements for on-page SEO.
- Monitor and improve off-page SEO strategies including link-building and outreach.
- Track and analyze SEO performance using tools like Google Search Console and analytics platforms.
- Stay up to date with the latest SEO trends, algorithm updates, and best practices.

Social Media Optimization (SMO):
- Plan and execute SMO strategies to increase brand visibility and engagement.




- Work with the content team to create social media calendars and posts.
- Optimize social media profiles (Facebook, Twitter, Instagram, LinkedIn, etc.) for reach and performance.
- Monitor social media metrics and adjust strategies accordingly.

Google Ads (PPC):
- Plan, create, and manage paid advertising campaigns on Google Ads (Search, Display, YouTube).
- Conduct keyword bidding, ad copywriting, and audience targeting.
- Monitor campaign performance and ROI, and make data-driven optimizations.
- Track conversions and set up goal tracking.

Google Analytics & Reporting:
- Set up and manage Google Analytics properties, events, and goals.
- Generate detailed performance reports and dashboards for all digital campaigns.
- Provide actionable insights based on analytics and reporting.
- Collaborate with the development team to ensure proper tracking setup (GA4, Tag Manager).

📌 SEO Executive (Gurugram)
🏢 Warrous
📍 Gurugram