Job_Description":"

Role Overview:

The opening is for the role of Senior Associate- Market Research in the marketing department will require you to lead day-to-day marketing research operations and generation of insights for discovering market trends and tapping unexplored markets focused towards increasing the revenue and transaction volumes for NPCI.

Key responsibility:

Lead end-to-end execution of market research and insights projects, working closely with internal stakeholders and external research agencies to ensure timely and high-quality delivery

Act as a bridge between business teams and research partners, translating business objectives into research frameworks and actionable insights

Design and manage project plans, oversee fieldwork and data collection, and ensure alignment with business goals throughout the project lifecycle

Drive quality and accuracy of research outputs through rigorous validation, spot checks, and structured review of reports and insights

Translate complex data and research findings into explicit,



actionable recommendations for internal stakeholders and leadership

Manage stakeholder communication, including presenting key findings and ensuring alignment on objectives, outputs, and impact

Monitor project budgets and ensure cost-effective execution while maintaining quality standards

AI-augmented research practice: designing and implementing AI-assisted workflows across the research lifecycle to improve output quality, depth of insight, and turnaround time; with the ability to translate AI-assisted analysis into leadership-ready outputs and build team-level AI capability

Requirements

Key skills and experience required:

Experience: 2-4 years

Educational Qualifications:

Bachelor degree (required, preferably in the following domains): Marketing, Business, Economics, Psychology or Statistics)
Master degree (Required): MBA

Functional skills:

Data Analysis: Proficiency in analyzing both qualitative and quantitative data to gener

📌 Market Research Professional (Mumbai)
🏢 National Payments Corporation Of India (NPCI)
📍 Mumbai