KEY RESPONSIBILITIES

• Achieve monthly and annual sales targets for IVD product lines in the assigned territory.

• Identify and develop current business in hospitals, diagnostic labs, blood banks, nursing homes, and

clinics.

• Manage key accounts — build relationships with pathologists, lab heads, procurement managers, and

hospital administrators.

• Conduct product demonstrations, CMEs, and evaluations to drive adoption.

• Handle tenders, rate contracts, and institutional empanelment’s for government and private accounts.

• Submit timely call reports (DCR), business plans, and expense statements via CRM.

• Monitor competitor activity and provide market intelligence to the team.

• Travel extensively across the territory including Tier 2 and Tier 3 cities.

QUALIFICATIONS & EXPERIENCE

• B.Sc. / B.Pharma / DMLT / B.Tech (Biotechnology / Biomedical) or equivalent life sciences degree.





• 3–5 years of field sales experience in IVD, diagnostics, or medical devices.

• Prior exposure to IVD products (biochemistry, immunoassay, haematology, POC, molecular

diagnostics) preferred.

• Proven track record of meeting or exceeding sales targets.

SKILLS &; COMPETENCIES

• Good understanding of laboratory workflows, IVD products, and clinical diagnostics.

• Strong consultative selling, negotiation, and account management skills.

• Excellent communication in English and local regional language of the territory.

• Proficient in MS Office and CRM tools (Salesforce / Zoho or equivalent).

• Self-motivated, ownership-driven, and comfortable with extensive travel.

📌 Teritorry Business Manager- Medical devices (Kolkata Metropolitan Area)
🏢 Wrig Nanosystems
📍 Kolkata Metropolitan Area