Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Monitor and improve campaign performance based on key metrics such as ROAS, CPC, CAC, and RPC.
- Conduct audience research, keyword research, and competitor analysis.
- Manage campaign budgets efficiently to maximize ROI.
- Perform A/B testing of creatives, ad copies, audiences, and landing pages.
- Analyze campaign data and prepare performance reports with actionable insights.
- Collaborate with the creative and marketing teams to improve campaign performance.
- Stay updated with the latest digital marketing trends and platform updates.
About Company: Ventes Avenues is a mobile media company specializing in mobile performance, mobile audiences, and managed monetization models for publishers.
📌 Media Buyer (Mumbai)
🏢 Ventes Avenues
📍 Mumbai
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