We are seeking a high-energy, multi-talented Sales Executive to drive the 360-degree growth of our frozen food brand. This unique role requires a dynamic professional who can handle the entire ecosystem: selling our premium Frozen Soya Chaap & Snack portfolio, pitching commercial refrigeration infrastructure to retail partners, and closing high-value franchise deals with prospective investors.
Key Responsibilities1. Frozen Food & B2B Product Sales
- Market Expansion: Pitch and secure bulk orders for our Frozen Soya Chaap, French fries, and plant-based snack portfolio to HoReCa (Hotels, Restaurants, Catering), contemporary trade outlets, and local distributors.
- Volume Growth: Meet monthly and quarterly primary and secondary sales targets.
- Stock Management: Monitor distributor stock levels and enforce FIFO (First In, First Out) rules to prevent product expiration.
Sell and lease commercial chest freezers and refrigeration units to partner retail outlets to lock in our brand’s exclusive shelf space.
- Technical Consultation: Assess partner shop capacities and recommend the appropriate refrigeration equipment to ensure an unbroken cold chain at -18°C or below.
- Audit Control: Conduct regular field visits to ensure company-provided refrigeration assets are fully functional and exclusively stocking our brand's SKUs.
3. Franchise Development & Sales
- Lead Conversion: Identify, approach, and pitch our highly profitable QSR and Kiosk franchise models to prospective investors, entrepreneurs, and food industry professionals.
- Deal Closure: Manage the entire franchise sales pipeline—from initial discovery calls and presenting financial ROI models to negotiating agreements and closing the franchise fee.
- Location Scouting: Assist newly onboarded franchisees in evaluating high-foot-traffic locations suitable for setting up new brand outlets.