Job Overview:
We are seeking a skilled Analytics Engineer specializing in Google Tag Manager (GTM) and the Google Marketing Platform (GMP) suite to support enterprise web measurement, data governance, and advertising technology alignment. You will partner closely with engineering, product, and media teams to deploy tracking architectures, maintain data layers, and ensure analytics privacy compliance.

Responsibilities:
- - Build, deploy, and maintain GTM (Web) containers including tags, triggers, variables, consent checks, and folder/workspace organization.
- - Partner with product and engineering teams to define and implement a scalable data layer (covering event taxonomy, parameters, naming conventions, and documentation).
- - Configure and administer GA4 event tracking, conversions, cross-domain measurement, referral exclusions, and basic attribution hygiene.
- - Troubleshoot tagging and data issues using Tag Assistant and browser developer tools; perform root-cause analysis and execute fixes.
- - Support measurement for CM360,



including Floodlight configuration/validation and alignment with trafficking and campaign requirements.
- - Assist with conversion alignment across DV360 and SA360, ensuring consistent naming, IDs, and reporting definitions.
- - Create and execute tagging QA test plans for releases and campaigns across multiple environments, devices, and browsers.
- - Maintain a complete tracking plan, tag inventory, data dictionary, and change log while enforcing strict release/version control.
- - Implement consent-aware tagging patterns (CMP integrations, Consent Mode) to ensure regional data privacy compliance.

Required Qualifications:
- - 2 to 5+ years of hands-on experience with Google Tag Manager (GTM) implementation and technical troubleshooting.
- - Solid working experience with GA4 event modeling, conversion setups, and reporting validation.
- - Experience supporting the Google Marketing Platform (GMP) ecosystem, specifically CM360 and Floodlig

📌 Analytics Engineer (Chennai)
🏢 IBU Consulting
📍 Chennai